Analytics

Analytics is the analysis and use of tracking data to enable fact-based decision making regarding your website. Analytics can drive performance, and the advantage of analytics is increased sales and the tools to improve the information architecture and design of your site.

Analytics provides answers, such as:

- How many people browse my site and then buy?
- What parts of my site are visitors ignoring?
- What do customers want from my site?
- What is the value of each individual visitor?